"If there’s a world here in a hundred years, it’s going to be saved by tens of millions of little things. The powers-that-be can break up any big thing they want. They can corrupt it or co-opt it from the inside, or they can attack it from the outside. But what are they going to do about 10 million little things? They break up two of them, and three more like them spring up!"
- Pete Seeger, in YES! Magazine

Monday, July 27, 2009

Donate with the Click of the Mouse

The project:
Donate food to Feeding America through Kraft.

30 seconds

Why bother?
Kraft is giving boxes of its brightly colored macaroni and cheese away to Feeding America, but it's using the giveaway as a marketing opportunity. See, they're only going to give away as much as site visitors TELL them to give away. If we don't visit (and thereby get a visual reminder of what Kraft has to offer us all), then click the giant button, the promotion/donation project doesn't work. So...I took part.

The site allows one visit/click per day per computer, so I think I'll check back daily 'til the program ends July 31. The company aims to donate a million boxes, but is only at 579,148 tonight.

OH, and if you're really into the mac 'n cheese, you'll be glad to know there are printable coupons on the site, too.

Worth it?
Sure. By taking a few seconds to look it up and click (they don't even ask for your e-mail address or ask you to sign up for an "account" or any other such rubbish to take part), I helped donate 10 meals to families in need. If I do this every day 'til the promotion ends, I will have "donated" 50 boxes all at no expense to me but a few seconds a the computer.

Go ahead - you know you want to lend a hand. And it won't cost you a dime! :)

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